Universities and Branding

Having spent time creating official and unofficial university publications for Clayton State University and Mercer University, I’ve found that it’s just no fun to talk to those in charge of the university’s logo. Even with the backing of a department, it can add weeks to the project just to get institutional approval.
For this iPhone library search application, I don’t have any backing at all, at least not yet. I could get help from the GSU Library itself, and I’ll attempt to do so. Having them on board would make not just the branding easier but the coding as well. Working with them would allow for the creation of an API that this application and others could use. For now, I’ll use the logo in mockups and examples. I don’t think I can get other people on board without the narrative of a smarter easier library experience. More on the narrative later.

This entry was posted in Comparative Studies, Copyright, Design, GSU, Library, New Media, Trademarks, bureaucracy, iPhone. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

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